Description du poste
Responsibilities:
Supervise sales executives, allocate leads, monitor targets and improve sales performance.
Coordinate training programmes, instructors, learners, schedules and course delivery.
Monitor live training sessions, identify operational problems and ensure issues are resolved promptly.
Coordinate daily business operations, including the company's activities and growth opportunities.
Develop and execute social media and digital marketing strategies to increase awareness, generate leads and drive sales.
Plan marketing campaigns, content calendars and promotional activities.
Identify potential corporate clients, business partnerships and new revenue opportunities.
Oversee customer enquiries, complaints, follow-ups and customer satisfaction.
Monitor sales, marketing and operational performance and provide regular reports to the Director.
Develop and implement marketing strategies to promote training courses, programmes and digital products.
Create engaging promotional content, including social media posts, graphics, short videos, course descriptions, email campaigns and marketing materials.
Develop compelling course messaging that communicates the benefits, learning outcomes and value of each programme.
Plan and execute course launch campaigns to increase enquiries, registrations and paid enrolments.
Identify target audiences and develop appropriate marketing approaches for different courses and products.
Understand and apply digital marketing techniques, including organic social media, paid advertising, email marketing and lead generation.
Work closely with the sales team to convert marketing-generated leads into paying customers.
Monitor campaign performance, course registrations, conversion rates and revenue.
Identify opportunities to increase course sales through partnerships, promotions, referrals and customer engagement.
Recommend improvements to course positioning, promotional strategies and the customer enrolment journey.
Requirements:
Minimum of 2 years' relevant practical experience in business operations, sales, digital marketing or programme coordination.
Demonstrable experience supervising a team or coordinating people and business activities.
Practical experience in content creation, social media marketing, digital campaign execution and AI automation....