Description du poste
Responsibilities:
Growth Strategy & Planning:
Develop and execute the company’s growth strategy, targets and roadmap in line with business objectives.
Identify new market, product and revenue opportunities within the payments industry.
Set clear growth goals and key performance indicators (KPIs) and track progress against them.
Provide management with strategic recommendations based on market insights and performance data.
Customer Acquisition & Marketing:
Lead merchant and business customer acquisition efforts across digital, social and offline channels.
Plan and oversee marketing campaigns, promotions and referral programs.
Optimise conversion, onboarding and activation of new customers.
Manage the growth and marketing budget to ensure effective returns.
Sales & Revenue Performance:
Work closely with the sales team to achieve revenue and transaction volume targets.
Develop sales strategies, pricing approaches and incentive structures with management.
Monitor sales performance and take corrective action where targets are not being met.
Customer Retention & Experience:
Develop strategies to improve customer loyalty, retention and lifetime value.
Use customer feedback and behavior to improve products, services and the overall customer experience.
Work with customer support to resolve recurring issues that affect growth.
Partnerships & Brand:
Identify, negotiate and manage strategic partnerships with banks, fintechs, aggregators and other channel partners.
Support the building and protection of the company’s brand and reputation.
Represent the company at relevant industry events and forums as directed by management.
Data, Analytics & Reporting:
Track, analyze and interpret key growth metrics such as acquisition cost, conversion, retention, transaction volume and revenue.
Run experiments and tests to continuously improve growth performance.
Prepare regular growth and performance reports for the CEO/Managing Director and management review.
Team Leadership & Collaboration:
Lead, coach and evaluate the sales, marketing and growth team members.
Work closely with the operations, finance, compliance, technical and customer support teams to ensure smooth execution.
Ensure all growth activities comply with company policies and applicable regulatory requirements.
Promote a positive, results-driven and professional work environment across the organisation.
Requirements:...