Head of Marketing at Global Linkers Limited

Global Linkers Limited, a forward-thinking HR consulting firm dedicated to partnering with upcoming and medium-scale businesses to strengthen their people practices and achieve sustainable growth, is recruiting to fill the position below: Job Title: Head of Marketing Location: Lagos Employment Type: Full-Time About the Role We are seeking a result-driven, innovative, and strategic marketing leader to lead the marketing function of a growing microfinance bank. The successful candidate will be responsible for driving revenue growth, customer acquisition, deposit mobilization, loan portfolio expansion, brand visibility, and market penetration. Key Responsibilities Develop and execute marketing strategies that drive revenue growth, deposit mobilization, loan portfolio expansion, and customer acquisition. Lead initiatives to increase the adoption and cross-selling of the bank’s microfinance products and financial services. Drive customer and market growth through field marketing, agent networks, digital channels, partnerships, and other strategic distribution channels. Identify new market opportunities, underserved customer segments, and untapped geographical regions for business expansion. Conduct market research and competitive intelligence to strengthen the bank’s market position. Develop and implement strategies to improve customer retention, engagement, and lifetime value. Lead the development and execution of the bank’s brand, digital marketing, social media, advertising, and content strategies. Build, lead, and develop a high-performing multidisciplinary marketing team. Establish ROI-focused marketing KPIs, monitor performance, and ensure marketing activities deliver measurable business results. Collaborate with the Sales, Business Development, Operations, Credit, and Management teams to achieve overall business objectives. Prepare and manage the marketing budget, ensuring optimal allocation of resources and return on investment. Monitor industry trends, customer behaviour, and regulatory developments affecting the microfinance sector. Requirements Bachelor’s Degree in Marketing, Business Administration, Communications, Economics, or a related field with 5 – 8 years of progressive marketing experience, with at least 3 years in financial services, banking, microfinance, fintech, or a related sector. Strong understanding of microfinance products, financial s...