Senior Marketing Manager

Our mission We’re making Africa the first cashless continent. In 2017, over half the population in Sub-Saharan Africa had no bank account. That’s for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We’re solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don’t always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast. Our goal is to make Africa the first cashless continent and that’s where you come in… How you’ll help us achieve it Do you have a proven track record of defining and implementing marketing strategies that drive business growth? Are you a strategic thinker with a data-driven mindset? If so, we want to hear from you! We’re seeking a creative and results-driven Senior Marketing Manager to set strategy, lead campaigns across channels, and turn marketing into a measurable growth engine. This is a hands-on leadership role for someone who can think at the strategic level and still get into the work. In this role, you’ll - Work closely with our Head of marketing in Sénégal to plan and execute projects (persona building, product life cycle, go to market strategies. - Create clear and actionable project briefs and documentation that can lead and guide cross-functional teams in successful campaign production. - Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to Wave Sénégal objectives both in terms of growth and brand awareness. - Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results. - Use data to analyze and make strategic recommendations on new ways to optimize marketing programs. - Establish KPIs through dashboards, and report results, insights. - Report on country-specific user personas and behaviors, benchmarks, and market analysis. Key details ## Local...