Description du poste
Responsibilities:
Strategy and planning:
Build and run a content strategy around four
brand pillars: leadership, mentorship, public speaking and lifestyle.
Plan a monthly content calendar so key messages
go out on time across all platforms.
Define the target audience for each platform and
tailor content to it.
Keep the brand's voice, look and identity
consistent on every page.
Achieve set KPIs for each platform, such as
reach, engagement rate, follower growth, shares, saves, DMs and link clicks.
Study competitor and benchmark pages and bring
the findings into the plan.
Content Creation:
Create, edit and publish original content daily,
including copy, photos, graphics, carousels and videos.
Produce short-form video for Reels, TikTok and
LinkedIn video.
Write captions and posts that drive comments,
shares and clear calls to action.
Turn talks, interviews and quotes into posts, short
clips and carousels.
Use AI tools like ChatGPT, Claude and Gemini Pro,
etc. to research topics, draft scripts and captions, generate images and edit
content.
Write clear prompts, review the output and
refine it over several rounds until it matches the brand's voice and quality.
Create motion graphics and explainer videos with
AI video tools.
Turn articles, talks and ideas into AI-assisted
videos, carousels and graphics.
Create Avatars of the brand and use across-platform content as necessary.
Check all AI output for accuracy, tone and
originality before it goes live.
Events and Speaking Coverage:
Attend speaking engagements, mentorship sessions
and lifestyle events to shoot photos and video.
Post live updates and stories during events.
Edit and publish event recaps within 48 hours.
Community and growth:
Grow followers organically through consistent
posting and active engagement.
Reply to comments and DMs, and flag key
messages, partnership and speaking requests to the principal.
Build online communities and collaborate with
other creators and influencers.
Run contests, giveaways and other campaigns to
grow reach and awareness.
Come up with ideas for collaboration and
visibility.
Digital product launches and paid ads:
Plan and run launch campaigns for upcoming
digital products.
Create and manage sponsored ads on Instagram,
Facebook, LinkedIn, TikTok and Google.
Build simple sales funnels that move followers
to opt-ins and purchases on the brand website....